In the wake of their recent television release, Ikea has just unveiled a new digital camera and unbelievably - it’s made from cardboard. Powered by two AA batteries, the KNAPPA cardboard camera will store up to 40 images and has a built in USB connector. The camera was designed by Jesper Kouthoofd and has been created to be disposable, easily recyclable and given away to customers at select stores.
Frankly, I’m a sucker for anything made from cardboard and this camera’s image quality is yet to be seen, but this product looks a whole lot of fun and I can’t wait for the chance to have a play with one. I haven’t really noticed anybody trying to move the disposable camera market forward, especially into the digital space and no doubt that’s because of the rise of the smartphone camera, but the KNAPPA looks like it could be quite a success - coupled with IKEA’s unique styling exemplified no clearer than with the famous IKEA man on the back of the camera. Interestingly, however, IKEA aren’t actually releasing the cardboard camera as an all purpose happy-snap holiday camera, though. IKEA want the KNAPPA to be used to proudly snap photos of your home and upload them to their online community, I guess this is a really great way to encourage people to do so.
Zooming is done by stepping forward and backwards, image stabilisation is achieved by resting your elbow on your friends shoulder, the viewfinder is a rough cut hole in the face. In my smartphone free pocket this might have to be my Instagram…